What do Graphic Designers do?
Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
- Create designs, concepts, and sample layouts based on knowledge of layout principles and esthetic design concepts.
- Determine size and arrangement of illustrative material and copy, and select style and size of type.
- Confer with clients to discuss and determine layout design.
- Develop graphics and layouts for product illustrations, company logos, and Internet websites.
- Review final layouts and suggest improvements as needed.
- Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.
- Use computer software to generate new images.
- Key information into computer equipment to create layouts for client or supervisor.
- Maintain archive of images, photos, or previous work products.
- Prepare notes and instructions for workers who assemble and prepare final layouts for printing.
- Draw and print charts, graphs, illustrations, and other artwork, using computer.
- Study illustrations and photographs to plan presentation of materials, products, or services.
- Research new software or design concepts.
- Mark up, paste, and assemble final layouts to prepare layouts for printer.
- Produce still and animated graphics for on-air and taped portions of television news broadcasts, using electronic video equipment.
- Photograph layouts, using camera, to make layout prints for supervisors or clients.
- Develop negatives and prints to produce layout photographs, using negative and print developing equipment and tools.
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